The Science Behind Bottomline
Integrating Behavioural Economics and Game Design for Optimal Learning
Bottomline leverages the principles of behavioural economics to create an engaging and impactful learning experience for companies, designed to foster positive mindsets and enhance decision-making skills. Grounded in the premise that actions speak louder than words, behavioural science emphasizes understanding human behaviour to uncover true intentions and thought processes. This approach is supported by studies such as Richard Thaler and Cass Sunstein's work on 'Nudge Theory', which highlights how small changes in choice architecture can significantly influence behaviour.
"At Bottomline, we build immersive simulated environments where participants can observe each other’s behaviour in varied scenarios, reflecting real-world stress and decision-making pressures. This experiential learning approach aligns with the findings from Daniel Kahneman's research on 'Thinking, Fast and Slow', which illustrates how people often rely on intuitive thinking in high-pressure situations, sometimes leading to suboptimal outcomes. Our games are designed using real-world scenarios, allowing participants to witness firsthand how their decisions shape future results. This method not only reinforces their default behaviours but also encourages critical thinking about when and how to adapt for success."